We are a family owned UK business set up to promote cycling by providing a high level of customer service and products that are fit for purpose and with added features and benefits. You will find useful information and tips to help explain these features and benefits without using industry jargon. We hope that by helping you buy the right bike you will enjoy cycling and continue to cycle.
Having been involved in the Bicycle Industry for over 20 years we are now using that experience to offer you a range of bikes based on their high quality components, their suitability for the UK conditions and their features that benefit you. Price is important, however, the specification must be at the right level for your requirements and riding style.
When setting up our business we looked at how we could ensure we would be capable of offering the best products, best prices and best service.
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